KEYNOTE Seminars - Tuesday Aug 25th ONLY
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Developing Sales Strategies
Value: $300- FREE
1:00pm- 2:15pm
Do you have a plan to go after customers? To retain current customers? To get new targets? Many contractors sell in a haphazard fashion. They don’t maximize their sales opportunities. Learn how to develop a sales strategy and make it work for you.
Presented by Tom Woodcock
President & Principal Instructor “Seal the Deal”
www.tomwoodcocksealthedeal.com
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Tom Woodcock
Seal The Deal is an innovative, dynamic sales training and consulting program tailored to your industry's needs and issues. An exceptional blend of traditional sales practices, tested communication methods and innovative sales techniques.
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The Silver Lining- Do More, Be More, and Make More 1:00pm-2:15pm
There’s a dark cloud over the construction industry. But every cloud has a silver lining. Some businesses will go down. But others will use this recession as an opportunity to change, to grow, and to emerge more fierce and stronger than ever before. The only question is - which kind of business will YOU be?
In a fast, edge-of-your-seat presentation, you will learn practical tools like:
- How to sell your story to make more money in your local market
- How to separate the serious buyers from the “tire kickers”
- How to get a competitive advantage with irresistible offers
Presented by Jon Goldman
President, Brand Launcher
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Jon Goldman
Jon was a co-owner of a national promotional company which was ranked as #26 out of 23,000. Since he sold out of his company, he has devoted his time to what drives him above all else. Frankly, he could do anything he wants. But he chose to do what he loves most—working with leaders to facilitate and bring out their deepest potential.
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Strategies for Growth Value: $495- FREE
1:00pm-2:15pm
This seminar will highlight powerful elements of formalized strategic planning and how to implement them for maximum growth for your firm - Understand the Big picture and the process
- Make an honest assessment
- Craft a vision and mission to communicate your direction
- Develop strategy
- Identify goals & implement action plans
Presented by Larry Silver, President, Contractor Marketing, Inc. | 
Larry Silver |
Flipping Properties- Making HARD Cash
Featured Seminar- FREE
9:00am- 11:00am- Tues. & Wed.
1:00pm- 2:15pm- Tues. ONLY
This informative course covers how to save time and money, maximizing profits while flipping properties. Flipping Houses can be exciting, lucrative, risky and rewarding all at the same time.
• Finding the “right” property to flip based on property conditions, and market conditions
• Legal and Tax considerations
• Flipping Tool Kit
• The Flipping Transaction Process
Presented by Carlisle Mitchell,
Flip Mogul and Managing Director
www.realtyanddevelopment.com
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Carlisle Mitchell
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Morning Seminars- Aug. 25th-26th, 9:00am-11:00am
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Why Buyers Buy & 10 Common Objections in Bidding, Estimating & Quoting Value: $300- FREE
9:00am- 11:00am
Why Buyers Buy: Takes a look at the basic buying habits of people, both individually and in a corporate setting.
- Get a hold of the customer’s needs
- Learn a customer’s buying priorities
- Beat the lowest bid game
10 Common Objections in Bidding, Estimating & Quoting: Tired of not winning projects or orders because you didn’t know how to counter the customer’s objections? Get past the “NO” and into the winners circle.
Presented by Tom Woodcock
President & Principal Instructor “Seal the Deal”
www.tomwoodcocksealthedeal.com
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Tom Woodcock
Seal The Deal is an innovative, dynamic sales training and consulting program tailored to your industry's needs and issues. An exceptional blend of traditional sales practices, tested communication methods and innovative sales techniques. |
QuickBooks Made Easy with the QuickBooks Guy Value: $300- FREE
9:00am- 11:00am
This class will cover the basics of setting up and entering transactions specifically for construction companies as well as advanced topics.
• Setting up Accounts
• Entering Estimates
• Progress Billing from Estimates
• Time and Materials Billing
• Entering and Paying Expenses
• Handling Retainage
• Entering Change Orders
• Work-In-Progress
• Job Cost Reports and more!
Presented by Gregg Bossen
CPA, P.C.
www.quickbooksmadeeasy.com
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Gregg Bossen
Gregg S. Bossen is a practicing CPA with a full-service accounting firm in Atlanta, Georgia. Gregg started his firm in 1989 after graduating from Emory University in 1987. He currently supports more than 250 clients, and specializes in tax and small businesses accounting.
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Flipping Properties- Making HARD Cash
Featured Seminar- FREE
9:00am- 11:00am- Tues. & Wed.
1:00pm- 2:15pm- Tues. ONLY
This informative course covers how to save time and money, maximizing profits while flipping properties. Flipping Houses can be exciting, lucrative, risky and rewarding all at the same time.
• Finding the “right” property to flip based on property conditions, and market conditions
• Legal and Tax considerations
• Flipping Tool Kit
• The Flipping Transaction Process
Presented by Carlisle Mitchell,
Flip Mogul and Managing Director
www.realtyanddevelopment.com
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Carlisle Mitchell
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Internet Marketing: “Building Your Business” 9:00am-11:00am- FREE
Attendees will learn the following high powered techniques to generate business:
Online Campaigns to increase visitors to your website
Marketing Ideas that generate leads
Brand identity development
Search engine marketing
Presented by:
Ken Widger, Business Development Manager
Scott Levy, Director of Internet Marketing
Ken Bryson, Business Development Director
Josh Astete, CEO, Web Full Circle
www.webfullcircle.com
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New Directions, New Careers in Sustainable Design 9:00am - 11:00am
2.0 AIA/HSW - FREE
We are entering an era of unprecedented change, unknown for decades. As we see diminishing resources and a growing global warming problem – new, innovative career paths are opening up in the construction industry. This presentation will look at the how, why, and wherefore of sustainable design, building a case for major change – NOW!
- Why is it imperative that we design all our buildings in a sustainable manner?
- Learn about all the new green construction jobs available and what they involve
- How can all the sister professions work more efficiently together to design greener buildings?
- What is the role of the construction professional in the new green economy?
Presented by Douglas Casper
AIA, LEEP AP, President, DPC Associates
www.dpcassociates.net
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Douglas Casper |
Seven Marketing Secrets to Build your Business NOW 9:00am-11:00am- FREE
To succeed in today’s wrecked economy and hyper-competitive construction marketplace, “met-too” marketing just doesn’t cut it. You need powerful, proven marketing techniques that WORK. In this informational-packed seminar, you will learn practical, real-life strategies from marketing expert Jon Goldman that you will be able to use in your business NOW.
• The 5 mistakes most contractors make (and the one your probably doing yourself
• Out-of –the-box direct marketing strategies for targeting your best customers
• The “kiss of death” for your sale and how to avoid it
• 3 ways to generate buzz for your business without spending a fortune
• The single most powerful word to use in your marketing
• The one skill that will be more important that anything else you’ve learned this year
Presented by Jon Goldman
President, Brand Launcher
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Jon Goldman
Jon was a co-owner of a national promotional company which was ranked as #26 out of 23,000. Since he sold out of his company, he has devoted his time to what drives him above all else. Frankly, he could do anything he wants. But he chose to do what he loves most—working with leaders to facilitate and bring out their deepest potential.
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Human, Economic and Environmental Sustainability 9:00am- 10:00am- FREE This highly unique and provocative seminar explores correlations between our economy and the viability (at any given time) of human and environmental sustainability. This hour long seminar demonstrates how sustainability dictates fashion trends, automobile design, housing and much more. You will leave the seminar with more questions than you have ever had about sustainability and you will also have a better understanding of current economic and environmental drivers that can shape the future. Presented by Mike Jeffcoat, Co-founder of Sustainable Charlotte
www.sustainablecarolinas.org
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Building Materials for Sustainable Interiors 1 AIA/CES/HSW- FREE
9:00am-10:00am Once energy and water efficiencies have been achieved in a project, attention turns to the interior finishes. Carefully considering material selection can help optimize LEED credits in the areas of Materials & Reuse as well as Indoor Environmental Quality and may make the difference between silver and gold or gold and platinum ratings. This course will examine what materials credits are available in LEED-NC and how to choose the right interior products to optimize LEED credits. The learning objectives for this course include: - Understanding material related LEED credits
- Exposing you to new materials available for interiors
- Getting the most value from your green efforts
- Understanding the objectives of the end result
Presented by Stacy Glass, President, CaraGreen
www.caragreen.com
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Stacy Glass
Stacy Glass is the President of CaraGreen. She leads the company’s efforts in new product assessment and market development. She regularly conducts educational seminars on the topics of sustainability, building materials, and life cycle assessment. She serves on the board of the Triangle US Green Building Council and is a member of Home Builders Association. . |
Strengthening the Basics- Marketing and Business Development Value: $895- FREE
9:00am-11:00am This is a high impact seminar where executives grade their own companies in their effectiveness to acquire work through pursuing relationships and opportunities in their marketplace. Relevant areas of assessment include:
Promotional materials
Public relations
Direct mail
Advertising proposals
Presentations
Competing for projects
Image and logo
Lead generation
The art of business development Presented by Larry Silver, President, Contractor Marketing, Inc.
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Larry Silver |
The End of Oblivious Capitalism:
Drivers and Innovations for Business 3.0 9:00-11:00am- FREE Paint and windows that clean themselves? Fabricate a custom part on your desk with the press of a button? Building systems that talk with each other and self-regulate? Rather than filling out loan applications with banks, instantly tap a global network of micro investors? Countless ingenious materials, products, processes and business models like these are in the pipeline. They will win in the marketplace not because they’re eco-friendly or warm and fuzzy. They’ll win because they deliver better, cheaper, and more profitable results… and they just may also help us reconnect with our communities and the natural world. Presented by Katy Ansardi, President of Sustainable North Carolina Business Council | 
Katy Ansardi |
